About us

O2 Consulting was established on August 8, 2017, during a time when Indonesia’s public affairs landscape was starkly fragmented between government relations and public relations. The co-founders, Amalia Belmika and Jonathan Davin, saw an opportunity presented at that time, but stood before a gigantic task: how to build stakeholders’ trust in what this industry could do, especially in shaping better public policy communications.

Leadership

Our co-founders started this venture because they believed in what could have been done which others might have overlooked. This was an idea that we cultivated and nurtured over the years; taking many faces, adopting new approaches, and continue evolving to become a better version of ourselves.

Amalia Belmika

Co-founder, CEO

Jonathan Davin

Co-founder, COO

Leadership

Our co-founders started this venture because they believed in what could have been done which others might have overlooked. This was an idea that we cultivated and nurtured over the years; taking many faces, adopting new approaches, and continue evolving to become a better version of ourselves.

Amalia Belmika

Co-founder, CEO

Jonathan Davin

Co-founder, COO

Mission statement

We want to be a group of dedicated individuals who is doing what we can to make a difference, no matter how small.

Values

The pursuit of artisanal craftsmanship

The bravery to explore unorthodox ideas

The strength to stand up after setbacks

Logo

The Tree of Life

Inspired by Yggdrasil in Norse mythology, it embodies connection, wisdom, and unwavering commitment, rooted in a foundation firm.

The O2

Symbolizing the oxygen molecule whose two elements are always bonded, unable to stand alone.

The Pure Red

This vibrant red speaks of energy, spirit, and courage, reflecting the company’s commitment to continuous innovation and development.

History

2017

The timing was no coincidence. That year’s simultaneous regional elections sparked a growing demand for public affairs and communications expertise, both from the political circle and the private sector. The co-founders began small, with only two silver-colored laptops, and took them anywhere to find opportunities and secure businesses.

2018

Early this year marked a new milestone, as we started hiring full-time team members and relocated to a coworking space in the Santa district. While most of the projects were public relations related, the company strengthened its portfolio according to the co-founders’ strength in advocacy. During this building phase, the firm took on the crisis management role at the 2018 Asian Games, making it the first significant foray into international-scale event work.

2019

The third year saw the company making strides both in grassroots and high-level projects. In the former, we developed capabilities to negotiate and mitigate risks from land acquisition, as well as perform grievance mechanism measures according to international standards. In the latter, the team secured a significant milestone by supporting the 2019 Indonesia Development Forum with Bappenas and the Australian Government. These projects were considered a turning point as they enforced our capabilities in public affairs and policymaking. Additionally, we moved our office to a coworking space near the Gelora Bung Karno area in an attempt to promote employees’ mobility through public transport.

2020

COVID-19 devastated business-as-usual, and Indonesia was not immune to that global crisis. We used the situation as a launchpad to go completely digital in terms of workflow. By adapting the system to complete remote work, we were able to make the necessary savings to maximize opportunities. We took a radical approach to media relations. Previously, all major media events, like press conferences or roundtable interviews, occurred face-toface. In the pandemic, however, they were conducted entirely online.

2021

The world was still reeling from the virus’s spread, but it was also searching for ways to return to normal. It was an era frequently dubbed the new normal. It was also the year we finally reaped our returns from working for the last three years to research and plan for PON XX in Papua Province. The moment was historic as it was the first major national event ever held in the region. More than just a sporting event, PON XX became a symbol of unity and pride, spotlighting Papua on the national stage.

2022

In a bid to return to normal, we relocated our operations to the Sudirman area and embraced a hybrid work model. The project portfolios that year were unique. In addition to policy advocacy and strategic communications services, the company delivered many training sessions, primarily to the C-level in the private sector and generally to specific groups in the ministries and international organizations.

2023

While research and training have become high-demand services of our company, this year’s projects cemented our credentials in the sustainability practice. We also develop communication strategies, ranging from government ministries and international organizations to private sector clients, showcasing our ability to navigate complex communications needs.

2024

The company launched a formal internal announcement to reshape our expertise in green communications. Many of our significant projects revolved around advocacy and strategic messaging aimed at the goal of having “anincreased quality of life” through policy changes in environmental protection, healthy lifestyle, and human resources development. This commitment has been rewarding: our proposed mangrove farmer earned the prestigious Kalpataru award, and the Ministry of Environment and Forestry recognized us as the first company to do so. We also got the chance to support a UNESCO- and UNICEF-level event with the Ministry of Education, Culture, Research, and Technology.

2025

As our CEO stated in the first meeting of the year, 2025 is a clean slate for everyone. We have a new President and his government who will guide Indonesia through the turbulent geopolitics. However, as we step into our eighth year, we will continue to grow with purpose: to do what we can to make a difference, no matter how small.

Technical Experts

Our services are evolving beyond various industries. With the issues getting more complex each day, the technical advisers impart experience-based knowledge and the managers work daily to deliver impact to our clients and stakeholders

Rubi W. Purnomo

Senior Adviser

Rubi is a seasoned veteran in Indonesia’s public affairs industry, specializing in issues and crises management. He began his career in hospitality industry before immersing himself in the mining sector for decades. His last outing was a Senior Vice President for Gojek where he successfully putting a stamp on legacy program for the driver partners.

Joseph Viandrito

Senior Adviser

Joseph is known as an international development project manager who has been working in Indonesia, Thailand, Malaysia, Myanmar, and the Philippines. His credential stems from the numerous projects he has done with prominent organizations. To name a few are USAID, UNDP, UN FAO, and ASEAN.

Thaif Alvian

Manager

Thaif is a professional in managerial affairs, as demonstrated by his strategic communications and stakeholder relations contributions. He brings a solid background in project management and has successfully led the organization of large-scale events across diverse sectors, including national television, FMCG, government institutions, and the creative industry. He also plays a key role in leading teams on research and content development projects.

Inez Hapsari

Manager

Inez is a communications professional with expertise in sustainability issues. Her key attributes span over strategic campaigns, media intelligence, and event management. She is experienced in crafting impactful narratives, coordinating multi-stakeholder initiatives, and navigating high-pressure environments with strategic clarity. Believing in making a positive impact on society, particularly among women and the community, she approaches each project with compassion.

Work with us

Let’s build something valueable – together.

Get in Touch

Amalia Belmika

Co-founder, CEO

Amalia is a public affairs and risk mitigation specialist with two decades of experience under her belt. She has led and supported various critical initiatives in sustainability, energy, grassroots engagement and advocacy projects, both at the national and provincial levels.

As the CEO, she is responsible to overseeing the company’s strategic direction and culture, while establishing network to stakeholders in the government, industries, media, and NGOs. Amalia also counsels for many women and youth initiatives.

Jonathan Davin

Co-founder, COO

Davin is a policy advocacy strategist and research specialist focusing on heavily-regulated industries. As a proponent to cross-discipline approach, he is grounding his approach to communications science with emphasis on political, economic, and social aspects.

As the COO, he is responsible to managing day-to-day financial and technical operations, while also serving as an adviser to C-level clients. Davin relishes any opportunities to providing capacity building trainings both for clients and internal team.