Analyzing The Effect of Public Communications on Purchasing Power

Eid al-Fitr 2025 marks the first Eid under Indonesia’s new president, President Prabowo Subianto. At the outset of his presidency, discourse around priority policies–including plans to raise Value-Added Tax (VAT) from 11 per cent to 12 per cent, inception and funding of Danantara, and state budget efficiency amidst the free nutritious meal (makanan bergizi gratis/MBG) […]

Trends in Electric Vehicles in Indonesia

The government has been actively promoting the transition of fossil-fuel based vehicles to electric motor vehicles amid efforts to reduce pollution that has been the center of public attention and concern as of late. Electric vehicles are perceived as the solution to various socio-environmental issues. However, this has prompted several questions such as, “Why electric […]

Ruang Laktasi sebagai Dukungan bagi Ibu Menyusui

Usai cuti melahirkan, banyak ibu baru yang merasa cemas saat hendak kembali bekerja, terutama perihal menyusui bayi. Pada hakikatnya, menyusui bukan hanya memenuhi hak bayi dalam memperoleh air susu ibu (ASI) selama enam bulan kehidupan, tetapi juga menyangkut cara pemberian, yang disarankan untuk dilakukan secara langsung dari payudara ibu ke bayi (direct breastfeeding). Bagi ibu […]

Carbon Markets: a Game Changer?

Indonesia Carbon Exchange (IDXCarbon) launched on September 26, 2023. Indonesia’s efforts to finally step up its game in achieving its Nationally Determined Contributions (NDCs) and Net Zero Emissions (NZE) by 2060 caused the nation to either celebrate or maintain skepticism. Many are even still foreign to the concept. Despite the hype and buzz in Indonesia, […]

Transforming Higher Education in Indonesia: Abolishing Traditional Theses for Real-World Success

Minister Nadiem Makariem announced substantial transformation in Indonesia’s education system when he referred to Article 18 of The Ministry of Education and Research’s Law No.53/2023 on Quality Assurance of Higher Education (Peraturan Kemendikbudristek No. 53 Tahun 2023 Tentang Penjaminan Mutu Pendidikan Tinggi Pasal 18), stipulating the abolition of the thesis as graduation prerequisite for undergraduates […]

Healthcare Company

A multinational company that produces medical tools and appliances wanted to start gaining visibility as a diagnostics company that provided reliable and high-value testing products for the B2C market. Therefore, we aimed to develop their social media content into one that resonates with their target audience and highlighted the client’s competitive edge to suit the […]